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Is sponsorship a waste of money?
Sponsorship allows brands to tap into new, previously untapped audiences.
Paul Graham-Fielding
2 min read


Wimbledon: Beyond Tennis - Creating a Schema Between Brands.
In today's highly competitive market, brands must differentiate themselves by creating strong, memorable associations in the minds of...
Paul Graham-Fielding
3 min read


Elevate Your Brand with Event Marketing: The Power of Sporting Partnerships, the 2024 Euro's and reaching a new audience.
Standing out from the crowd is no small feat. Brands constantly seek innovative ways to capture attention, foster loyalty, and drive...
Paul Graham-Fielding
4 min read
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